(Video) Indulge in accountability- Pacifica fitness

Stop the endless drift Indulge in accountability

• Will power works when it’s there

• If you don’t have a system your goal will die on your lips

• Without repeated exposure to accountability the best ships will drift off course

• Professional’s realize the exponential power of accountability

• Amateurs would rather fail in the self-destructive blaze of lone wolf dome then follow proven success practices

• I encourage you to be part of the 3% of people who attain their fitness goals in a professional manner

Once you start the action process and get momentum the whole process starts to feed your sense of progress, power and achievement.

“You must have a SYSTEM that protects you from your lower self” – Tim Ferriss

• We have a proven and repeatable plug and play system for accountability that will make your progress increase exponentially when followed.

THE SYSTEM + P, B, L GOALS = people saying “WOW” when your around them

THE SYSTEM at a glance 

Two-way street


Schedule it


THE P,B,L GOALS at a glance 

Performance goals

Behavior goals

Learning goals

Digging deeper into the SYSTEM  

You and your accountability partner(s) MUST be engaged in a two way street. There MUST be equal engagement and benefit for all parties involved. Stephen Covey in his Classic “7 habits of highly effect people” refers to this as a WIN-WIN agreement/partnership. Without equal passion the accountability relationship will die.

Hey Ami, I’m working towards a goal can I count on you to help keep me accountable? By the way you mentioned you wanted to run a full marathon right?! How can I keep you accountable?

Who comes to mind? (accountability partner)


What do they need accountability with?


If you don't take this serious the passion will fade away. Its like a relationship if one takes it serious but the other does not the relationship will fail. Take it causally and your goal/ accountability will become a casualty.

We all of had that conversation with someone that was serious. When both parties truly knew the energy, feel, tone of voice and look in the eyes was different. 

You MUST recapture that feeling and tones when talking and planning  accountability. 

You MUST schedule both check-ins and deadlines… Without these two needed ingredients your accountability will die on your lips.

When will be your check-ins ( daily, weekly, bi-weekly, monthly?) 



When will be your deadline ? (1-12 weeks?) 



What leverage can you use to accelerate progress? Leverage is using a system; tool, another person,coach, group, emotion, rewards and/or consequences to accelerate your progress.  AKA: a force multiplier!

Below are real world examples of creating leverage. The more layers you stack the more progress you will make.

Money pitting is where you give someone $200 (any amount that you would feel) and each time you demonstrate a right action or progress you get a certain amount back…

How much lump some will you give to someone? ($200,$500?)


How much do you get back on each agreed upon action and/or progress?


Seesaw driving pickup , is when you take turns picking up your accountability parter on the way to the action taking place (gym, hike, run eat).

Who will you seesaw pickup with?


What will be the schedule?


Write a Commitment letter , to someone you respect about keeping on track and being accountable to a higher standard. Sometimes its easier to let yourself down than someone you have deep respect for. Download link for sample commitment letter.

Who will you give a commitment letter to?


What will be the consequence if you don’t follow through and keep your word?


Now its time to get laser focus on your specific targets. Your Success striving mechanism requires a specific target to hit to be effective. Focusing on cloudy and uncertain goals will leave you frustrated and unfulfilled. Choose 1, 2, or 3 of the bottom goals. 

Performance goals are anything that is measurable for example. (Choose 1 one or more) 

How many lbs do you want to lose?


How much body fat do you want to lose?


How many reps of any exercise do you want to perform?


How many miles do you want to run?


What size pants or dress do you want to fit into?


A behavior goal is working on a behavior that moves you in the direction that powers and reinforces movement towards your performance goals.

Whats great about behavior goals that once you put them in practice you start to get your performance goals through proxy.

(Choose 1 or more of the following)

Focus on what you want ( not what you don't want) 

(example, leans, strength, energy, vitality, healthy eating) 


Replace limiting beliefs with power beliefs ( what power belief will you adopt) 


What do I have gratitude for? Schedule it daily 

(example, family, friends, reading, walks )


I will focus on solutions over problems 

What solution will you focus on?


Knowledge is NOT power applied knowledge is power. 

Lets get that knowledge! When you put new knowledge into practice you get the performance goals through proxy. (NOTE: members can learn this through our success blueprints)

(Choose 1 or more of the following)

What foods raise my blood cholesterol?


What foods lower my blood cholesterol?


What foods raise my inflammation?


What foods decrease my blood cholesterol?


What foods raise my body fat?


What foods lower my body fat?


Step up and take action! 

Dedicated to your success,

Chris Shah,

(Video) Graduate from fitness “WANT” to “MUST”

Graduate from fitness “WANT” to “MUST”  [embed]https://youtu.be/ALnDZmsh-a0[/embed]

Close to 10 years coaching you start to recognize patters. You start to recognize that during certain times the 101 highway has slow traffic and that street cleaning happens on certain days.

People and their desire to achieve weight loss and fitness goals are no different. When people use words like “ Want” “ Should” and “ Try” I know when the traffic jams and accidents will come on their journey to a goal.  I’m not smarter than anyone its just simple Pattern recognition.

People who WANT tend to DRIFT off course 


People simply do not do what they WANT or SHOULD do on a consistent basis. Most people SHOULD all over themselves.

It only works when you WANT to do it. What happens when you don't want to do it? When the mental weather in your head is foggy and rainy, when the feeling to do leaves you? You rationalize reasons why its not the right time or ignore it.

Simply put when you are pushing yourself all the time you only depend on will power which is a limited resource. There is not enough leverage or pull to have consistent follow through.

People do what is a MUST!


We can have the most up to date and cutting edge strategies and methods but if we don’t raise our level of standards we will fall back into poor behavior and habits. People who follow through on things have clearly defined standards.

Go ahead and test this out with people who A) keep failing at something and B)People who succeed or progress long term at something. Ask them what their standards in that area are. People who fail cant answer that question. People in group B usually proudly answer the question.

Two of my personal standards are 1) I mediate everyday without exception and regardless of external forces. Are there days I wake up and don't feel like meditating? Yes! I’m human but its a standard that I have made a MUST! If I don't do it I will feel a deep sense of disappointment with myself. Also, I know I can self generate my own emotions if I meditate.

2) I don't tolerate negative self talk or feelings for more than 30 seconds. Are there times I want to do it longer? Yes! But this is a standard I have made a MUST!

It’s time to make a commitment that you will no longer tolerate lower standards of health and fitness. This is the new you with new standards. Change it to a MUST! We get what we tolerate. Are you truly ready to commit to a higher lever of standards?

If you are a parent I’m positive you have certain standards about your kids that you will NEVER violate. You would never offer heroine to your kids. You have a standard of what a loving and responsible parent must never do. Say it to yourself in the mirror. “ I will raise my standards, I get what I tolerate”

Staring into the mirror and repeating something with emotion takes a passive idea in the back of your head and activates it with the full force of your expressive energy and your nervous system.  (its one of my secrets to being in a fantastic mood virtually every minute you see me)

I don’t hope I’m in a good mood… I demand it! If you have been coached by me you know I practice this. 

“A mind that is stretched by a new experience can never go back to its old dimensions.”- Oliver Wendell Holmes, Jr.

Clearly define, raise and share your standards! 

Not doing so you will drift off course by the winds of fluctuating emotions and circumstances.  Remember the more specific a standard the greater the power and focus.

  • What is your standard about eating?
  • What is your standard about food tracking?
  • What is your self talk standard?
  • What is your workout standard?

If you can confidently answer these questions you will have a life full of joy, fulfillment, passion and bucket list trips will become a reality.

TNF is for People not willing to SETTLE. People who want more out of life. I encourage you to engage and get more out of life.

Dedicated to your Success,

Chris Shah , Founder of Terra Nova Fitness

Hope, potential and action. Your fitness past does not equal the future.

(VIDEO) Your fitness past does not equal the future.  Hope, potential and action 



Did you know Mahatma Gandhi attempted suicide as a kid? Most people are not even aware of it. You remember Mahatma Gandhi ushering in a era of peaceful nonviolent protest.


 You see “what one person can do the entire species has access to” - Robert Green - Mastery

Did you know Dr martin luther king Jr. attempted suicide twice as a kid? Again no one remembers his early past they remember him for his impact on the civil rights movement.


Did you know Abraham Lincoln lost almost every election early in his life and had a complete nervous breakdown? No one remembers his early life they remember him being the stoic leader of our nation during the civil war.

“This shall come to pass” - Abraham Lincoln 


These 3 shocking examples of people who have experienced more adversity than any of us will, gives you HOPE that your fitness future can be different.

Once your brain feels that it has POTENTIAL to change its like releasing the breaks.

Your fitness past of 

  • Not having time
  • Its too hard
  • That's not me

Can turn into the Fitness future of 

  • I put myself as a priority
  • Its worth it to be confident
  • This is the new me

Now its time to take action towards a new fitness and health future filled with confidence and energy.

Dedicated to your success,

Chris Shah, Founder Terra nova Fitness



#1 way to get consistant fitness success. Pacifica Personal training 

#1 way to get consistant fitness success. Pacifica Personal training How do people achieve success consistently? KeyToSuccess

As you might have noticed, I’m obsessed with the study of both success and FAILURE!

There is a constant theme or principle that keeps showing up with consistent success or inconsistent success.

What is it?

Process oriented vs Identity oriented

What is in it for me Chris?

You can use this to achieve your fitness and weight loss goals consistently. Along with getting through current sticking points. 

I’m currently reading The Art of Learning” An Inner Journey to Optimal Performance By Josh Waitzkin.

The Chess movie “Searching for Bobby Fisher” was based on the author. He went on to become a Tia Chi world champion, Black belt in Jiu Jitsu and currently a mental performance coach to the top Venture capitals, CEO’s and athletes in the world.

In the book, learning, teaching, success, failure and mastery are the themes.  There are two approaches to learning or mastering a skill. (This is well studied by developmental psychologists)

One is called “entity” (aka Identity Oriented) the other “incremental “(aka Process Oriented)

Identity oriented people on a quest to lose weight or get in better shape, usually believe success or failure is directly linked to their unalterable and ingrained ability.

This is a FIXED mind set which gives birth to a DOWNWARD SPIRAL and the known YO-YO effect.

More on the DOWNWARD SPIRAL later.

Process oriented people on a quest to lose weight or get in better shape, usually believe success or failure is directly linked to hard work, relying on and modifying a process. They believe any skill or goal can incrementally be learned, step-by step.

This is a GROWTH mind set which gives birth to EMOTIONAL INTELLEGENCE (AWARENESS) and consistent incremental movement in the desired direction.

In summary,

Process oriented= Growth mind set + Emotional intelligence (awareness) = Incremental and consistent improvement 

Identity oriented = Fixed mind set + Downward Spiral (self-sabotage) = Inconsistent Success

Can You Show Me a Video?

Don’t worry, I got you covered. In the video below, I discuss Process vs. Identity. Here’s the video:



In part 2 (coming this week) I go over 

  •     How to break out of an identity mindset
  •      How to cultivate a process oriented mindset
  •      How to sharpen the saw of the process
  •      Practical strategies



Founder gets personal on success

A personal and vulnerable (Video) happy-faces Here is a very personal interview with the founder of Pacifica’s Terra Nova Fitness Chris Shah.


In this interview Chris get’s very personal and vulnerable. I’m confident you can come away from this video with 1 thing that will be valuable to you.

Chris reveals

The true motivation for Terra Nova Fitness How he self generates any emotion he desires His morning rituals His failed romantic relationships and the lessons he has learned His admittedly weird but rewarding mind set

We have so many changes coming to TNF that will add value, fun, results, accountability and many more surprises. Hint: A major mural will be added to TNF this summer. We are a community for people not willing to settle and a desire to strive. The mural will reflect that empowering sentiment.

We have never been more motivated and grounded in our purpose to serve you on your weight loss, strength, nutrition and wellness journey.

The best is yet to come.

As always dedicated to your success, Terra Nova Fitness